To investigate sales potential, I sponsored a telephone survey conducted by the Ipsos company. The only question asked to a 1000 person cross-section of Americans was this: “If you could suggest one improvement which would make bicycle riding more enjoyable, what would you suggest that improvement should be?”

Below are the results of that survey. And please note that “Better / more comfortable bicycle seats” is high on the list.

– David Porter

Question: If you could suggest one improvement which would make bicycle riding more enjoyable, what would you suggest that improvement should be?

Better / more comfortable bicycle seats

Proportions/Means: Columns Tested (5% risk level) – A/B – C/D/E – F/G/H – I/J/K/L

Saddlebones site launched Spring 2018